Target Audience

From doing a range of target audience research I found that researching age and gender were most important in getting a greater knowledge of what audience our film will need to include. These were found at http://www.slideshare.net/mattmosey1/my-target-audiance 

From this research, I think that our opening sequence would be aimed at teenagers and young adults due to it not being gory or violent that may suit an 18 rating. This is helpful to allow us to adapt our opening sequence to meet the age rating for a specific audience.

From this gender research, I have concluded that we wouldn't specifically aim our opening sequence at each female or male as horror genres can give the same effect to both genders. Although, stereotypically it is seen that boys are more likely to watch horror films, our group are trying not to make any stereotypes and allow both to watch to give a non biased effect.





Furthermore, I researched a range of horror films to find certain ratings, this website included a description of what certain film ratings include and why they are that specific rating. This website was important in knowing and understanding in greater detail and accuracy what we need to include to make it appropriate for a younger audience. Here is the link below:
http://www.bbfc.co.uk/education-resources/student-guide/issues-introduction/horror

• The use of this quote from the website "films are targeted at a younger audience, age rating decisions will take into account such factors as the frequency, length and detail of scary scenes aswell as horror effects, including music and sound, and whether there is a swift and reassuring outcome." This allowed us to think about how and why we are going to include certain aspects in our opening sequence and how we will use them effectively to meet our audiences needs.